- Case Study
LenX : Creative Portfolio Website for Freelance Designer
Business Industry
Portfolio
Revenue Increase
$95k
Project Duration
12 Days
🧠 Project Overview
This project focused on creating a strong visual identity and digital presence for a modern lifestyle brand looking to stand out in a competitive market. The primary objective was to design a consistent and engaging experience across brand touchpoints—from logo and website to social media and digital assets—ensuring everything aligned with the brand’s voice and user expectations.
🎨 Branding & Creative Direction
We crafted a visual identity system that captured the brand’s tone—modern, minimal, and approachable. This included designing a logo, selecting typography and color schemes, and establishing visual rules to ensure brand consistency. The creative direction reflected the brand’s mission while resonating with its target audience.
🔍 Research & Discovery
The process began with deep research to understand the brand, users, and competitors. Stakeholder interviews, user personas, and market analysis helped uncover pain points, design opportunities, and aesthetic preferences. This phase laid the foundation for a user-centered creative direction grounded in strategy.
💻 UI/UX Design
Using Figma, we translated the brand into a responsive website and digital assets. We designed clean, intuitive interfaces for desktop and mobile, focusing on layout, navigation, and usability. Prototypes and design systems ensured scalability and smooth developer handoff.
🎨 Style Guide
1. Brand Colors
2. Typography
Font Family : Montserrat, Roboto, DM Sans
🎨 UI Design
The final design embraces a clean, modern aesthetic highlighted by bold visuals, rounded UI elements, and fluid interactions. Thoughtfully applied animations and custom illustrations add depth and bring the interface to life. A carefully selected typography and color palette were used to convey energy, approachability, and trust.
🧪 Prototype & Testing
We tested interactive prototypes with a sample group to evaluate usability. Based on feedback, we refined call-to-action clarity, streamlined the onboarding process, and improved responsiveness across devices.
🛠️ Development Collaboration
Once the website’s UI/UX design was finalized in Figma, we prepared a clean and organized development handoff for the WordPress team. This included responsive layouts, reusable components, design tokens, and interactive prototypes that clearly outlined user flows. All assets were exported and named consistently, while typography, spacing, and color systems were documented to ensure pixel-perfect implementation.
The result was a smooth, efficient transition from design to development—reducing guesswork and accelerating build time.
🔧 Tools Used
Adobe Illustrator
For graphics elements
Maze
for testing
