- Case Study
Remoteam - Landing Page for Team Collaboration App
Business Industry
SaaS
Revenue Increase
$256k
Project Duration
14 Days
🧠 Project Overview
This project focused on designing a modern, responsive landing page for a mobile app that enables real-time team collaboration.
The goal was to clearly communicate the app’s value, drive user engagement, and encourage downloads through an intuitive and visually appealing interface.
Objectives 🎯
1. Showcase core features of the collaboration app in a compelling way
2. Ensure a smooth user journey from first visit to conversion (download/sign-up)
3. Design for responsiveness across devices
4. Maintain brand consistency and visual clarity
5. Optimize for both storytelling and conversion
🔍 Research & Discovery
We started by analyzing successful app landing pages, competitor platforms, and user expectations for SaaS and productivity tools. We also defined target user personas — typically remote teams, startups, and project managers — to better align messaging and design flow.
✍️ UX Strategy
Based on the insights, we created a structured user flow that guides visitors through value propositions, feature highlights, testimonials, and call-to-action (CTA) buttons. Wireframes focused on hierarchy, clarity, and minimizing friction.
🎨 Style Guide
1. Brand Colors
2. Typography
Font Family : Outfit (Regular, Semibold, Bold)
3. Buttons
4. Icons
🎨 UI Design
The final design features a clean, modern aesthetic with vibrant visuals, rounded components, and smooth interactions. Animations and illustrations were added to make the experience more dynamic and engaging. Typography and colors were chosen to reinforce trust and energy.
🧪 Prototype & Testing
Interactive prototypes were tested with a sample group for usability. Adjustments were made to improve clarity in CTAs, simplify onboarding info, and enhance responsiveness.
🚀 Outcome
The final landing page effectively communicates the app’s key benefits while driving engagement and downloads. It’s optimized for speed, accessibility, and responsiveness—ready for development and real-world deployment.
🔧 Tools Used
Maze
for testing
Notion
for project management